It seems like everything has an AI (artificial intelligence) feature lately — including emails, music streaming apps, and photo editing software. As more AI products pop up, UX designers must know how to design them. While the UX process remains the same, there are some things designers should know to create exceptional AI user experiences.
Appropriateness
Do the user’s needs justify an AI solution? Often, there is a want to include the latest new tech (VR, AR, NFTs, etc) without a true value-add for the users. An in-depth understanding of the target audience, their pain points, motivations, and expectations can help teams identify various solutions, and decide if an AI integration is appropriate or warranted.
Transparency
How AI works is a complex topic for many to understand, but the product should not be. It should be communicated to users what the AI is doing and what output they can expect. Adobe Photoshop does an excellent job with the Generative Fill feature. By providing an overview, demo video, and even a sample file for users to test out, Adobe clearly explains the AI and its output. Learn more about Adobe’s Generative Fill here.
Personalization
Personalized experiences, such as tailored content and recommendations based on individual preferences and behaviors, can empower users by letting them feel unique and personally catered to. Leveraging personalization can turn an educational app from just a database of lectures to a custom learning journey with lesson plans based on individual proficiency levels and goals. The result is a more engaging and effective learning experience that users will appreciate.
Privacy
Users have a right to be concerned about their data and privacy, and they should be informed about what information is collected, stored, or sold. Providing clear notice to assist users in making informed decisions when using an AI feature or product is necessary. Read more about AI privacy concerns here.
Seamlessness
AI features should seamlessly integrate into the product and enhance the experience rather than more complicated. Avoid creating isolated AI features or disrupting the natural flow of the user’s journey. AI has been branded as a tool that makes life easier, so their integration should live up to the name.
UX designers should be ready to face new challenges and technology, but it starts with being a lifelong learner. Staying up-to-date on whats up next and the related best practices are needed to remain competitive in the field.
Try your hand at designing an AI product with Design Challenge #1 — AI Chatbot.
